When a customer first enters the market hall at IKEA, they need to get a sense of what the overall home furnishing department is about.

The backwalls of these departments are treated as such that anyone can easily identify the product area. For instance, the backwalls of the area where stationary items are sold, will be displayed creatively with the support of other wall organizers etc.

Products are usually placed on shelves of backwalls in repetition or are displayed in a way that shows the functions and benefits of the products. The idea is to communicate visually instead of having a bunch of texts explaining what the product is and does.

Backwalls exists in the showroom at IKEA as well, with displays of furniture belonging to their respective areas.

Every product in each department is supposed to be displayed so that the customers can touch, feel and try out the items. They are usually displayed close to or right above where their stocks are merchandised.

Often, the product’s functions, benefits and other useful details are shown and displayed in a creative and inspiring manner. This is done to make the shopping experience easier. For instance, the non-drill bathroom products that have suction cups are mounted on wall tiles or a clear acrylic sheet to make it’s benefits and functions clear.

The rugs department is slightly unique to the rest of the other department because of the type of shelving and display systems it has to display rugs of all sorts.

Our rugs are usually grouped by size first and then color. A special area is dedicated to handmade Persian rugs.

There is more than one way to organize a dresser. With IKEA selling many accessories that compliments various pieces of furniture, it is out job to show our customers how and what can be used to organize their belongings.