A display strategy that consists of grouping products according to style, material and form, inspiring and educating customers on what to consider while making design decisions.
When backwalls get too long and repetitive with the same type of product on display, we create a break in between and display a collage of many products that complement in other in terms of style, color and function.
Collages are basically used inspire and encourage customers to consider picking out these items together.
Since IKEA has families of furniture and accessories, collages are also created with family products to showcase their style and benefits. (see photos below)
(before & after)
theekshi 