An area in the home organization department was used to display the MARKERAD collection. MARKERAD was designed in collaboration with world-renowned Virgil Abloh. From furniture pieces such as dining tables and chairs to home furnishing accessories such as clocks and bags were showcased.

Eid, being a festival and celebration of Muslims is considered an important holiday for many residents and locals of Qatar. Every year, IKEA Doha receives a new functional and decorative Eid collection designed to enhance the festive vibe.

Spaces across the store are used to create a feeling of celebration, especially creative and inspiring solutions for dining, entertaining guests and gathering with family. The main areas of interests in the store during Eid are the dining and living rooms.

This urban collection was designed in collaboration with Chris Stamp. Stamp focuses on the active, vibrant lifestyle of the youth living in urban cities. Products of this collection are designed to organize and at the same time be able to display our favorite possessions as if it’s a work of art.

With the collection mostly being about organizing, the products were displayed in the Home Organization department. Short Skateboard ramp-like structures and walls were built and painted in a concrete texture to enhance and support the collection’s vibe.

Every year, IKEA launches in ‘SOMMAR’ collection. The vibrant, bold and colorful summer collection adds a cheery vibe to the season. Products created for certain functions are displayed in their respective areas.

Items from the collection are collaged with other products from the store to inspire customers.

IKEA’s VINTER/VINTERFEST collections are usually known as their Christmas collection.

Each year, the product’s look and colors vary, from bright reds and pinks to forest greens and checkered patterns.

Various areas across the store are picked to highlight these collections. Every department is decorated and are designed to showcase these Christmas products. From textile areas such as bedding to dinnerware and serve ware.

In the showroom, room sets are chosen to be decorated for Christmas. The collections are usually supported by furniture and other products to create good and suitable solutions as well as an amazing Christmas experience across the entire store.

IKEA’s biggest launch of the year is their catalog launch. New styles, looks, solutions and products are introduced to the market through this launch.

Just as any other launch, products are highlighted with supporting furniture, items and props in various areas around the store to allow our customers to experience good, functional and inspiring solutions.